The Wisdom of Crowds : Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations

By James Surowiecki
online access from ebrary
check holdings in CityU Library Catalogue

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
(Excerpt from randomhouse.com)